I'm glad to see that I am not the inventor of this term, but its what I thought of as I've been rethinking church.
McChurch...what does it mean? It's what happens when the church becomes a consumer industry and not a place of spiritual growth. When a church works hard on producing a product and markets those products, then it has created an entertainment business. It is no different than the Christian theater I worked for that was a for-profit institution that considered itself blessed if lives were changed. Making money was its main purpose as an entertainment business. Now the church, with its fancy lighting, movie quality videos, Hollywood acting, Madison Avenue marketing, American Idol music, and high quality motivational speaking has been the template for the modern church. It is believed that If you do these, you will attract hundreds of the lost and that will equal hundreds of converts and thousands of members. SOME churches also interpret this as X-amount of dollars.
How else has the church begun to look like McDonalds?
Franchising. The hot effort for churches is to satellite feed video of services all around the country or the region so people can experience your church miles away. The pastor gets to expand his teaching opportunities to other areas. He himself, becomes a franchise. It's as if he is the only competent teacher. He needs to be promoted in other areas rather than disciple and train another pastor to go in person to serve the area.
Consumer Mindset: A person is trained to go to church to receive not to give. You consume music, video, excitement, and coffee at the cafe in the lobby. It is easy for a person to show up, consume and then go home uneffected. Soon, the person can move into the office of critic when a guest speaker or worship leader "isn't like the other one." I've fallen guilty of criticizing a worship leader for not being as good as another rather than trust the persons heart for worship.
Marketing: considerable time and effort has been placed into marketing church logos, sermon series, and events. There is nothing wrong with advertising things. However, when it become important to make sure your sermons will be favorably accepted or will appeal to a market of people, you have other problems. You are listening to opinion rather than the Spirit who may have you teach something that may very well be offensive. A church seems to be working hard to produce an image of what there church is...cool, culturally relevant, technologically savvy.
Happy Meals: They come with a toy. They are simple food for children. Our sermons are more and more this way. Our "seeker sensitive" churches are nothing more than childcare. We keep feeding the congregation milk, milk and more milk. We keep it simple and run from anything somewhat complex. We wouldn't want to scare off the lost person by talking about something offensive or complex. Our churches are filled with spiritual infants. They don't know where to find books of the Bible, have rarely memorized a verse, don't know where to find scripture to back their beliefs, couldn't tell you what the hyperstatic union is.
Convenience: Church is now measured on convenience. I am a fan of convenience, but it must never be an idol. When I have small attendance because people have chosen football over coming to serve, then I have people with skewed priorities.
I know this: Christ isn't convenient. When does he ever ask us to do anything convenient? It almost seems that God aims for the INconvenient. Why? It shows just how committed or dedicated we truly are.
Take Out or Eat In: A restaurant would love for customers to stay in the building. The longer you stay there, the more you buy. Churches are becoming more and more about centralizing their ministry in the building. They encourage you to get your food by eating in. Its just not the same if you "eat" at home on your own. Show up on Sundays and don't eat at home. Not just that, but it seems that the church is doing more to make sure people come to Christ IN the church rather than equipping its people to GO OUT and lead others to Christ outside of church.
Expand! Expand! Expand!: As a church grows and the income grows, the norm is for the money to be put into expanding the building, getting better equipment, etc. What ISN'T being though for the money is how it can be used to reach the community and meet its needs, how it can be used in world missions, how it can be used for the needs inside the church (like the Acts 2 church), or scads of other ideas other than buildings. To quote my dad...invest in men not buildings.
How did Jesus ever minister without powerpoint, videos or a fancy logo? Why do we interpret Acts 2:42 to mean that if we are spending time together and worshipping, that unsaved people will be included in that number and they will convert? Is it possible that the people worshipped together and were so charged about it that they WENT OUT and won others? The big question is: what is church for? Edification of the believers or leading the lost to Christ? Can both paths be balanced and followed? Why are we depending on the church to lead our unsaved friends to Christ? Why are pastors not teaching their people to know God's word?
Labels: church, consumer mindset, convenience, discipleship, emergent, entertainment, franchising, marketing, McChurch, mega church, production